Kinetyx Sciences Inc. formally announces Board of Directors and Strategic Advisory Board

Calgary, AB, September 23, 2021—Kinetyx, the kinesomic insights company, is formally announcing its Board of Directors and the establishment of its Strategic Advisory Board. CEO and Founder Breanne Everett and President Cory Paddock are joined by Robin Thurston to form the Board of Directors. When asked why Robin was approached to join the Board of Directors Breanne said, “Robin’s experience as the  Co-Founder and former CEO of MapMyFitness make him an ideal partner to navigate the challenges of building a movement technology company. Add his experience as the Chairman and CEO of Outside (the Netflix of outdoor movement), and you can see he’s the perfect fit to support our vision of upgrading human movement.”

Imagine a world in twenty years when every shoe is not sensorized. That world does not exist.

Robin Thurston, Board of Directors

Kinetyx_TheBoard.png

The leadership team at Kinetyx has brought together a talented group to form the Strategic Advisory Board. The group of seven have been carefully selected to encourage, challenge, and unlock doors for the leadership team at Kinetyx. With an Olympian, a wave seeker, an energy disruptor, a crypto trailblazer, a multiplayer game architect, a global community builder, and a happiness engineer, the advisors have experience across numerous invaluable domains.

This advisory board has been curated to facilitate our strategic goals. At each step of our planning we’ve identified partners that stand out in their field by thinking differently. Leaders that don’t simply look for the easiest solution, but first make sure they’re solving the right problem. This group has already made an incredible impact on the company, and we’re thrilled to have them on our team.

Cory Paddock, President of Kinetyx

Kinetyx_StrategicAdvisoryBoard.png

Directors:

Robin Thurston

  • Chairman and CEO of Outside

  • Former EVP - Chief Digital Officer of Under Armour

  • Co-Founder and former CEO of MapMyFitness

  • Cycles (road, mtb, and gravel) to remain moved

Breanne Everett

  • Founder and CEO of Kinetyx Sciences Inc.

  • Founder, CEO and President of Orpyx Medical Technologies

  • Enjoys running (especially in Kinetyx gear)

Cory Paddock

  • President of Kinetyx Sciences Inc.

  • Co-Founder of GBE Energy

  • Ski tours in the dark with other dads



Advisors:

Michael C. Smith

  • Strategy and Corporate Development, CFO of Denvr Dataworks

  • Decathlete, Canadian Olympic Track and Field Team

  • Kiteboards, because what else challenges a decathlete?

Lionel Conacher

  • 35 years of experience in the US, UK and Canada as an investor and entrepreneur

  • International capital markets professional, with financial expertise spanning both startups and large public companies at the operating and board level

  • Surfs

Graeme Edge

  • Plays squash

Stacey Hoisak

  • President and Chief Legal Officer of Coinsquare

  • 18 years of experience in corporate and securities law, including capital markets, corporate finance and investment funds.

  • Plays hockey but avoids the penalty box

Aaryn Flynn

  • GM of Improbable North America

  • Former GM of Bioware

  • Takes in the mountains with a love of trail running

Jasmine Maietta

Jane McGonigal, PhD

  • Bestselling author of Superbetter and Reality is Broken

  • Renowned designer of games designed to improve real lives and solve real problems

  • Finds flow while trail running



Kinetyx is empowering people to remain moved with their kinesomic sensory insoles. Visit kinetyx.tech to see how they’re upgrading human movement.