Kinetyx announces partnership with Canadian cyclist and Olympian Michael Woods

Calgary, AB, September 3, 2021—Kinetyx Sciences Inc. is thrilled to announce their partnership with elite cyclist and Olympian Michael “Rusty” Woods. For many years, cyclists have understood the importance of power data, and now, Woods will help Kinetyx translate that data to the running world with the brand's kinesomic sensory insoles.

Fans of the Canadian cyclist can watch him race the weeklong Tour of Britain starting September 5. Woods is one of the strongest contenders in the race, so expect to see him leading the charge up steep climbs and supporting his sprinter teammate André Greipel on flat stages.

Woods is an exceptional athlete on the bike and on foot, having transitioned from elite running to professional cycling. Now a racer for the Israel Start-up Nation, he’s the only person to have run a sub-4-minute mile and completed the Tour de France. It’s this athletic diversity and his love of cross training that make the Canadian a perfect fit for Kinetyx. 

Kinetyx has developed sensory insoles that measure bilateral mechanical running power. Power output has been a key metric for cycling since the 1980s, and this development from Kinetyx will allow athletes like Michael to use a common movement language across sports. Woods and Canadian marathoner Malindi Elmore will provide invaluable feedback on their kinesomic sensors.

Asked why he is partnering with Kinetyx, Woods explains there are a lot of things that excite him about the company.

“As a cyclist, I am well aware of the performance and training advantages that data from Kinetyx can bring to an athlete’s training regime. With the Kinetyx insole, this information can now be accessible not just to cyclists, but to many other types of athletes." - Michael Woods

"Despite being a pro cyclist, I still run 1-3 times per week and metrics like power and efficiency are something I am keen to incorporate off the bike,” he added. “I know that as a former internationally ranked runner this could have helped me greatly in terms of not just performance but also injury prevention. Furthermore, as a coach and founder of Mile2Marathon—Canada’s premier running coaching business—I can see that having a tool like this will give coaches incredible insight into an entire new range of performance metrics previously unavailable to runners.”

Mike has had an incredible summer on the bike, finishing 5th at the Tokyo Olympics. He also put on the coveted polka dot jersey as King of the Mountains after stage 14 in the Tour de France. He’s competing in the Tour of Britain September 5th-12th with new motivation, having just spent a month regrouping with his newborn son. 

For more information about how Kinetyx is upgrading human movement, visit kinetyx.tech/know

Follow and cheer on Michael Woods at Michaelwoods.cc and Instagram at @Rusty_Woods.

Learn more about Kinetyx and their kinesomic sensors at kinetyx.tech