Welcome to the Kinetyx Journal

Written by Tyler Fraser

So you’ve found yourself on the Kinetyx website and you’re reading an article titled, “Welcome to the Journal”. While writing this intro, I find myself wondering who you are and what’s brought you here. But before we get too existential, let me say thank you for stopping by. 

I’m confident that Rose, Mother of CEO Breanne Everett, is going to read in order to show support for her daughter and to learn a bit more about Kinetyx. 

Hi Rose, hope you’re doing well! Looking forward to seeing you at the office sometime soon. 

Rose works for Orpyx  Medical Technologies Inc. and is typically one of the first people you might see when you arrive at the office. Orpyx is the sensory insole company that Breanne founded. If you want to learn more about Orpyx you can check out their website or this great episode of The Human Kinesome Project podcast that Breanne recently recorded sharing about her journey from medical doctor to CEO and founder of both Orpyx and Kinetyx. 

I imagine a few of our direct competitors are stopping by to see what we’re up to. I’m sure they’re just curious, not necessarily planning corporate espionage.

Hi direct competitors! Hope you’re not up to anything nefarious.

Some of you are here because you saw this press release announcing our new partnership with Olympian Malindi Elmore. 

Hi Malindi fans! 9th at the Olympics. Isn’t she freaking awesome! 

If that’s the case then you should definitely check out this article  written by Breanne about why she’s so excited to be working with Malindi.

So, we have a good idea why a few people are here, but why are you here?

We hope it’s because you have a love of human movement. Because you’re interested in understanding how technology and athletics are coming together. Hopefully you’ve listened to an episode of The Human Kinesome Project and you’re interested in learning more. What we hope above everything else, is that you’re curious, and you’re interested in asking big questions. 

I don’t know when I first heard, “we don’t know what we don’t know” at Kinetyx. But it’s a saying I’ve come to appreciate a great deal. First, it allows us to drop false pretenses, we’re not faking it till we make it. If we don’t know, we don’t know. Being honest about the limits of our knowledge gives us the freedom to ask questions, but most importantly, a mandate to find answers. One of the answers that we’ve landed on is a strong conviction that force, specifically, force at the foot-ground interaction is the first-order metric for quantifying human movement. We believe that having access to bilateral mechanical running power is going to advance the way runners understand their movement and revolutionize the way they train.

We have an incredible leadership team at Kinetyx, the diverse backgrounds and experience on the team give us a wide range of in-house knowledge. Even with a doctor, an energy trader, a CPA, a sport scientist, a tech visionary, a telecommunications leader, and a global footwear ex-pat (who happens to be named Pat), it was essential to fill the knowledge gaps. A strategic advisory board has been assembled that is quite frankly astonishing. A  growing staff of uniquely skilled individuals, many of whom have quite literally hit the ground running, with engineers and product specialists putting our kinesomic sensors into their shoes and through their paces. 

This journal is going to be many things, but above all, it’ll be transparent. There will be things we can’t talk about because they’re in development, but we won’t overstate or misrepresent. Our purpose at Kinetyx is to upgrade human movement. We’re going to look at this from all angles. We’ll have contributors from across our organization and some exciting guest writers. You’ll find athlete profiles, technology breakthroughs, and a few highly scientific papers accompanied by very accessible TL;DRs for those who don’t speak kinesomics as fluently as others. 

If we’re totally honest with you, and it’s important to us that we are, there’s still more that we can’t talk about than we can. It’s the nature of a technology company that is iterating so quickly, but we’re confident that if you’re interested in movement, the way we measure it, and how we can move better, this journal will have something for you.

In short, this journal is going to be filled with articles and stories written by people who love movement and love helping others to move better. Until next time, we hope that this journal entry finds you well, as you wonder how to best remain moved.